TOKYO — Japanese cell phone giant Softbank Mobile will release a record-long 5-minute, 30-second-long television commercial featuring the “White Family” – the multiracial, multispecie nuclear family that has driven Softbank ad campaigns for several years.
The commercial, titled “Letters from Space,” depict the family father – a white, talking dog – trying to fulfill his dream of space travel.
The ad also features astronaut Satoshi Furukawa, as well as actresses Aya Ueto and Kanako Higuchi.
The previous record holder for longest commercial was Unilever, which advertised a hair care product with a 5-minute spot. Both commercials are significantly longer than the majority of Japanese television spots, which often run for less than a minute.
Japan Today
